“A Green Light” for Greener Milwaukee Members

This is a post about a recent excerpt from a Thomas Content article written for the Milwaukee Journal Sentinel.

It’s of note because the majority of the names mentioned in the article are ALREADY Members of Our Greener Milwaukee community. Simply log on to GreenerMilwaukee.com and find out who is on board and if your not, sign up!

“Some companies have gone green. Others are dabbling with adding a green hue. Still others don’t see the need.

Green has grabbed the spotlight, whether because of environmental regulations on the horizon, competition for stimulus funds, or in response to pressure from vendors or activist shareholders.

To position itself for greater green awareness, Hoffman York has launched its own environmental marketing group: HY-brid.

Founded in Milwaukee, Hoffman York is a communications, marketing, advertising and public relations firm that employs 82 people in Milwaukee and Chicago.

Although some clients don’t yet sense any need for a green communications strategy, HY-brid co-directors and agency vice presidents Tim Wirtz and Marlaina Quintana have found other clients on the opposite end of the spectrum: that already were green but didn’t know it.

Many large companies have made environmental commitments. But others are finding that reducing energy costs can help lower operating costs.

And more companies are finding demand for green coming from suppliers, vendors, competitors and distributors.

“It’s ultimately being driven by the consumer,” Quintana said.” (Via JSOnline)

DON”T FORGET!!! “Greener Drinks on the River” this Thursday Night! DETAILS


4 responses to this post.

  1. Posted by Michael on May 20, 2009 at 2:30 pm

    It sounds like Greener Milwaukee is in good contact with Agencies that want to go green, how would I find out more about which ones are involved?

  2. It’s good to see that there is more demand for PR and marketing for green and sustainable business ventures. Our agency, Productive Knowledge Inc., been working with a number Milwaukee area green businesses for several years now; we are seeing a significant rise in green, sustainable awareness in southeastern Wisconsin. Our Wisconsin Green and Sustainability News Digest is evidence of that. We’re glad to be part of the effort, and I am glad to be part of Greener Milwaukee.
    David Niles, Productive Knowledge Inc.

  3. Michael, feel free to contact HY-brid directly at http://www.HY-bridgreen.com or you can email me at twirtz@hyc.com. Would be happy to answer any questions you may have.

  4. Thanks David, we are absolutely committed to improving Milwaukee – glad to have you onboard!

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